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Sunnybrook Foundation

Senior Officer, Monthly Giving

Posted On: March 1, 2023
Closing On: March 10, 2023

Location: 2075 Bayview Avenue Toronto, Ontario
Employment Type: fulltime
Level: senior
Salary Range: $82,000 - $88,000

Title:  Senior Officer, Monthly Giving

Department: Community Giving

Reports to: Senior Manager, Community Giving

Position Description
In collaboration with the Director & Senior Manager, the Senior Officer will develop, manage and execute comprehensive fundraising plans for the monthly giving portfolio, including acquisition, conversion, upgrade, and retention strategies and campaigns to achieve the portfolio’s strategic goals. This position works collaboratively with cross-functional teams and is responsible for managing costs, revenue projections and following Sunnybrook Foundation’s policies and processes.

Key Accountabilities:

  • Under the guidance of the Senior Manager, Community Giving, plan and implement key initiatives, including face-to-face, telemarketing, hospital staff lottery, email, text/sms, in-hospital events and signage to acquire new monthly donors, retain and upgrade existing monthly donors
  • Build and manage assigned budgets; prioritize resources; operate within allocated funds, budget constraints, established guidelines and Foundation policy, notifying the Senior Manager of variances and adjusting strategies as required
  • Monitor and evaluate the performance of programs and campaigns to ensure that goals are delivered per the plan, prepare monthly KPI progress reports, including revenue, expense, acquisition and retention vs targets
  • Prepares the project brief for acquisition, retention, conversion and lapsed initiatives, including identifying key messages, campaign deadlines, and budget
  • Collaborate with key stakeholders during planning, campaign development and provide a briefing on objectives, strategies and tactics before the launch
  • Lead the development of strategic monthly donor communications with a focus on retention and increasing the lifetime value of our tenured donors
  • Develop recommendations and strategies to steward recurring gift donors/ticket buyers to support the long-term growth of the program
  • Develop and test data drive retention strategies, implement and analyse the impact to inform growth plans
  • Manage external partners and vendors to achieve objectives, meet timelines and budget from concept development to project completion
  • Work closely with colleagues across the Foundation to identify opportunities for alignment and integration of business goals and strategies
  • Understand the Sunnybrook brand, the strategic direction of the foundation and hospital priorities
  • Demonstrated commitment to collaborative leadership in a values-driven, mission-driven context
  • Model SBF values, Meaningful Collaboration, Build Connectedness, Act with Integrity, and Strive for Excellence
  • Perform other duties as assigned or requested

Skills and abilities:

  • Excellent oral and written communication skills, with an ability to inspire audiences through conversations and presentations (including virtual and in-person)
  • Knowledge of trends and emerging practices in fundraising and recurring giving
  • Comfortable leading peers and project-managing deliverables across multiple teams
  • Proven ability to work under pressure, handling competing deadlines and changes to project scope
  • Ability to make decisions in ambiguous situations and exercise good judgment based on information and analysis in a fast pace, dynamic and deadline-driven environment in an organized and professional manner
  • Embraces planning, attention to detail and managing multiple priorities
  • Exceptional interpersonal and relationship-building skills with the ability to cultivate effective professional networks and relationships with community individuals, groups and businesses
  • Ability to work in teams or independently with minimal administrative support

Job requirements:

  • Bachelor’s degree in a related field (preferably Marketing) or equivalent combination of education and related experience
  • 5 to 7 years’ experience developing and managing direct response, multi-channel fundraising programs designed to acquire/retain/upgrade donors
  • Experience marketing direct to consumers in either for-profit or not-for-profit
  • Strong project management skills and proven ability to set priorities and meet deadlines with minimal supervision in a fast-paced environment
  • Experience planning, writing, editing, coordinating and implementing a variety of complex direct response initiatives that support business goals
  • Strong strategic planning and critical thinking skills
  • Significant data-driven direct response experience within a large complex organization and comfortable with complex data files, analysis and reporting
  • The ideal candidate is action-oriented and has experience in developing a test-and-learn approach
  • Strong interpersonal skills with the ability to build relationships; demonstrable success working effectively on cross-functional teams
  • Working knowledge of Raiser’s Edge
  • Proficiency with Microsoft Office suite (Excel, Word, PowerPoint)


  • An exciting opportunity to be part of a leading not-for-profit
  • Enrollment in HOOPP pension plan
  • Full benefits: dental, medical, vision care, paramedical and professional and confidential Employee Assistance Program services
  • Generous leave entitlements, including December holiday closure and early closures leading into long weekends
  • Flexible hybrid work model as is appropriate to the role


If you would like to apply for this role, please send a cover letter and a current resume listing your qualifications and experience by March 10, 2023 to

Please quote “Senior Officer, Monthly Giving” in the subject line of your email. We thank all applicants in advance. Only those selected for an interview will be contacted.

Sunnybrook Foundation is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodations for disability during any stage of the recruitment process, please indicate this in your cover letter.​​​

Sunnybrook Foundation is strongly committed to equity, diversity and inclusion within its community and encourages all applicants including but not limited to: Indigenous, Black and other racialized persons, all religions, cultures, and ethnicities, persons with disabilities, LGBTQ2S+ persons and persons of any gender identity and sexual orientation, and everyone who may contribute to the further diversification of ideas.

Please be advised that in order to be eligible for employment at Sunnybrook, all new hires must have received the full series of a COVID-19 vaccine or combination of COVID-19 vaccines approved by Health Canada (e.g., two doses of a two-dose vaccine series, or one dose of a single-dose vaccine series); AND have received the final dose of the COVID-19 vaccine at least 14 days ago. Medical exemptions or any other kind of requested exemption based upon the Hospital’s obligations pursuant to the Ontario Human Rights Code will be considered on a case-by-case bases.