Job Board
March of Dimes Canada

Specialist, Individual Annual Giving

Posted On: August 8, 2023
Closing On: September 23, 2023

Location: Toronto
Effective: ASAP
Employment Type: fulltime
Level: intermediate
Salary Range: 66000-75000

Would you like to work for a not-for-profit organization that is dedicated to maximizing the independence and community participation of people with disabilities across Canada? Would you like to play a role in advocating for inclusion and equity for all people living with disabilities?

March of Dimes Canada (MODC) is a leading national charity committed to championing equity, empowering ability, and creating real change that will help the more than six million people living with disabilities across the country unlock the richness of their lives. We serve, connect, and empower people living with disabilities to participate fully in life — on their own terms.

Our work is grounded in the voices of the people we serve, built on a foundation of service, and backed by a 70-year history of success. Born in the last great public health epidemic, we know that seemingly impossible goals can be achieved, and barriers can be broken. In the 1950s, March of Dimes Canada helped in the global effort to find a cure for polio. We’ve since evolved to become a recognized leader in disability service design and delivery, supporting people at home, work, and in their communities with unparalleled reach and impact.

Now, inspired and guided by our community, we’re expanding our horizons even further. Together with our clients, partners, supporters, and allies, we are working to create communities in which people living with disabilities can not only live but thrive in all they aspire to do.

Through our Culture Code we live the values of: We Are One Team, We Are Accountable to Ourselves and Each Other, and We Adapt and Grow Together. We are looking to add a dynamic team member to our Philanthropy team.

The Role:

The Specialist, Individual Annual Giving oversees MODC’s Mass and Mid Level segment
donors, with an initial priority and focus on building a robust Mid Level Giving strategy.
Reporting to the National Director, this role is responsible for meeting annual revenue target and
growing long term donor value. The Specialist will plan and execute strategies to acquire,
cultivate and reactivate mass market donors. This position will also be responsible for managing
the mid-level program, which includes engagement, solicitation, and stewardship of donors
capable of giving between $500-$4,999 annually. With the implementation of the Donor CRM,
the Specialist will track and evaluate the performance and effectiveness of program activities
with regular reports and analysis.



  • Strategic Planning

o    Work with the National Director, Mass Marketing to create annual solicitation and engagement plans for individual donors with annual gifts of $1-$4,999, including:

  1. Acquisition of new donors
  2. Retention/Cultivation of current donors
  3. Reactivation of lapsing and lapsed donors

o    Develop and manage the annual revenue and expense budgets to ensure program efficiency

  • Fundraising Management and Execution

o    Mass Donor

  • Determine target audience and selection criteria for each campaign/planned activity
  • Improve program performance by working with the agency to develop a robust testing strategy
  • Work with agency/service provider to manage list trading

o    Mid-Level Donor

  • Oversee the Mid-Level program – including identifying, engaging, cultivating, and soliciting donors with gifts $500-$4,999 annually
  • Work with Stewardship Manager to develop appropriate stewardship strategies to retain and upgrade Mid-Level donors
  • Maintain accurate and complete records of donor interactions in the CRM/donor database
  • In collaboration with the Major Gifts Manager, conduct regular prospect clearance meeting to facilitate donor movement between Mid-Level and Major segments

o    Work with Stewardship Manager and agency partner to create an effective onboarding experience to secure second gift and enhance retention rate

o    Work with Stewardship Manager and agency partner to develop a donor journey to increase long term donor value

  • Operations and Technology Solutions

o    Gain in-depth knowledge of CRM data structure to ensure proper tracking of revenue and other KPIs

o    Monitor and evaluate program results against set goals – provide variance analysis and reforecast to optimize plans throughout the fiscal year

o    Ensure timely receipt and payment of vendor invoices to track against expense budget

  • Other duties as specified


  • A minimum of 3 years of annual fund development and/or direct marketing experience working in a fundraising and/or not-for-profit environment
  • Post secondary degree or diploma in Business, Fundraising, Marketing, Communications or related discipline, or acceptable combination of equivalent education and experience
  • Proven success in developing and executing strategies for personalized cultivation, solicitation, and stewardship
  • Exceptional communication and interpersonal skills required to interact with donors/supporters, as well as internal and external stakeholders from diverse backgrounds including staff, volunteers, clients and vendors
  • Strong computer skills including proficiency using a CRM/donor database and Microsoft Office
  • Demonstrated planning and analytical skills, with experience in developing fundraising targets, budgets and forecasts
  • Ability to manage multiple priorities, tasks, and relationships in a fast-paced and collaborative environment
  • Capable of exercising critical thinking and sound judgment, with a demonstrated ability to deal with sensitive or confidential matters with high degree of diplomacy, discretion and tact
  • Demonstration of positivity, creativity, innovation and versatility
  • Ability to work in teams or independently with minimal administrative support
  • Flexibility to work evenings and weekends on occasion, and some travel may be required
  • CFRE designation or equivalent considered an asset
  • A valid driver’s license considered an asset
  • Bilingual in French considered an asset

If you are interested in transforming the quality of life for people with disabilities, please apply directly online or submit your cover letter and resume in confidence to: Anita Chow

Please note the following:

  • This position will be a member of the national team, reporting to our Toronto office.
  • This is a hybrid position – majority of work can be completed remotely, with 1 day/week at our 885 Don Mills Road office or as requested.
  • Please indicate where you saw this posting in your cover letter, for our tracking purposes.

Please note that March of Dimes Canada has a mandatory COVID-19 vaccination policy. All employees must be fully vaccinated against COVID-19 by receiving all required doses of a vaccine approved by Health Canada at least 14 days prior to the commencement of their employment, or as otherwise recommend by public health authorities. We will provide reasonable accommodation to individuals who are unable to be vaccinated for medical reasons or on the basis of any other protected ground, as required under applicable human rights legislation.

March of Dimes Canada is committed to a selection process and work environment that is inclusive, equitable and accessible. We welcome applications from qualified individuals that reflect the abilities and diversity of the populations we serve. March of Dimes Canada will proactively provide accessibility solutions to job applicants throughout the recruitment process. If you require accommodation, please notify us and we will work with you to meet your needs.