Job Board
ALS Society of Canada

Sr. Manager, Fund Development – Individual Giving

Posted On: December 3, 2021
Closing On: January 3, 2022

Location: Toronto, ON (hybrid work environment)
Effective: ASAP
Employment Type: fulltime
Level: senior
Salary Range: 75,000 - 90,000

File: Download

Reporting to the VP, Fund Development, the Senior Manager, Fund Development – Individual Giving will be responsible for revenue generation and the execution of the organization’s individual giving which includes major and mid-major individual, monthly, tribute, direct-mail, digital and planned giving.

This position will support the development and execution of the overall fundraising strategy for ALS Canada’s Fund Development portfolio. While championing overall objectives for the department, the Senior Manager will develop fundraising models, project plans, tactics, and evaluation standards to maximize revenue growth, reach and sustainability for the overall fundraising strategy while identifying avenues for new revenue growth.

The ideal candidate has 6-8 years’ relevant experience with a demonstrated ability to lead $1M+ revenue national and regional fundraising campaigns. They possess strong interpersonal and leadership skills with an ability to build partnerships, negotiate, and inspire success.


Leadership and Management

  • Develop and lead the annual individual fundraising plan in collaboration with the VP, Fund Development and Fund Development team, setting KPIs and objectives for each individual giving portfolio
  • Develop and manage the annual individual fundraising budget, including active management of the weekly revenue reports and expense budget
  • Attend Board meetings as required
  • Partner with the Vice President, Fund Development to develop the operations plan and budget
  • Develop reports and presentations to the Board and senior management related to individual fundraising portfolios and other subjects of expertise
  • Provide mentorship to team members

Revenue Generation

  • Meet or exceed the overall revenue targets for all annual giving which includes: monthly giving, partnership giving (under $1K), tribute and direct marketing (direct mail and digital marketing) fundraising portfolios established within the the annual operations plan
  • Identify middle, major, and planned giving prospects for inclusion in the giving pipeline or other potential growth opportunities
  • Develop an individual donor engagement strategy and donor journey
  • Build a prospect pipeline and actively cultivate, solicit and steward philanthropic and sponsorship prospects
  • Participate in all aspects of the gift cycle: identification, qualification, cultivation, solicitation, and stewardship
  • Work with vendor partner(s) to successfully plan and deliver the direct mail and digital marketing program
  • Act as the internal project management lead for donor content, highlights, copy, targeted data segments, and approvals
  • Work in collaboration with internal and external partners to refine direct mail and digital messaging for appeals
  • Provide regular individual giving financial reports and dashboards to inform direct marketing strategies for individuals
  • Set and meet key performance leading and lagging indicators for the annual giving portfolio
  • Research best practices and recent trends in annual giving portfolios
  • Build and manage relationships and moves management with a portfolio of donors
  • Prepare effective proposals and grant submissions that are compelling, accurate, and professionally written
  • Contribute to organizational communications, developing strategic fundraising messaging collectively with Fund Development and Marketing teams
  • Build a culture of professional philanthropy by ensuring that team members and volunteers are properly briefed and prepared in advance of any contacts to support their cultivation or solicitation activities and provide support with their calls or face to face meetings
  • Represent ALS Canada to external audiences, sharing information on programs and priorities

Cultivation & Stewardship

  • Foster and deepen relationships with donors, balancing high-touch engagements with mass marketing stewardship and cultivation
  • Oversee and implement creative stewardship programs, communication tools and activities to grow and/or streamline the current portfolio of recognition activities with particular attention to accountable revenue portfolios
  • Respond to more complex donation inquiries from donors as required
  • Oversee the development of content for donor acknowledgement and tax receipt letters, in alignment with the donor journey map
  • Work closely with the Senior Manager Fund Development – Institutions and Stewardship to ensure consistent, accurate and appropriate donor stewardship and recognition for all individual donors
  • Track all stewardship and cultivation activities in RE NXT, working closely with the Fund Development team to ensure timely execution

People Management and Teamwork

  • Supervise the Development Officer including recruitment, training/development, performance evaluation, and employee engagement
  • Work closely with the Marketing and Communications teams to ensure consistency of brand and voice across portfolios and to seek input and expertise on externally facing fundraising content
  • Work closely with the Marketing and Communications teams to coordinate support for all direct fundraising programs, including direct mail, direct response (digital), and email campaigns
  • Manage vendor relationships and negotiations with vendors for support such as direct mail, telemarketing, digital and design
  • Establish and monitor performance metrics in all areas of responsibility
  • Effectively engage senior volunteers and senior staff in institutional fundraising
  • Foster and support an understanding of philanthropy in the team and across the organization

Other Duties:

  • Attend partnership events as an Ambassador of ALS Canada, speak on behalf of ALS Canada and coordinate volunteer speakers as required
  • Adhere to the highest ethical standards, demonstrate empathetic disposition, reflect an optimistic and positive attitude, and be sensitive to the needs of donors, staff, and clients
  • Other duties as assigned


  • 6-8 years related work experience in successful institutional fundraising or partnership development
  • Completion of post-secondary education or equivalent work experience in fundraising
  • Demonstrated fundraising experience including successfully closing gifts at the $25,000+ level
  • Proven background in leading national and regional fundraising campaigns with revenue targets of $1M+
  • Strong written and oral communication skills and ability to sensitively convey an authentic vision, in particular in proposal and report development and donor presentations
  • Strong interpersonal skills with a demonstrated ability to build and negotiate successful working relationships with internal and external partners
  • Proficiency in standard office software and Raiser’s Edge or other fundraising software, information resources and publications, including fundraising databases and on-line services
  • Experience in pipeline development, prospect review and qualification, proposal development, report writing, successful cultivation, and solicitation
  • Excellent project management skills, including planning and critical evaluation of an initiative and designing metrics to monitor performance
  • Demonstrated ability to align corporate/donor interests with approved funding priorities
  • Ability to meet deadlines and work collaboratively in a multi-tasked environment
  • Entrepreneurial, creative, strategic minded, and energetic
  • High degree of judgement, political sensitivity and creative problem-solving skills, including negotiation and conflict resolution skills
  • Understanding of sector trends in corporate social responsibility/community investment and sponsorship
  • Demonstrated tact, diplomacy, and ability to liaise with and inspire senior management, staff, corporate contacts and donors
  • Discretion, compassion, and emotional resilience
  • Inherent demonstration of ALS Canada core values: accountability, collaboration, compassion, integrity, resiliency, respect


  • Experience in nonprofit sector/health charity an asset
  • Ability to speak and/or write in French an asset

 Special Considerations

  • Extended hours and weekend work required from time to time
  • Some travel may be required to attend donor and stakeholder meetings

About ALS Canada

A charitable organization that lives its values of accountability, collaboration, compassion, integrity, resiliency and respect, ALS Canada works with the ALS community to improve the lives of people affected by amyotrophic lateral sclerosis through support, advocacy and investment in research for a future without ALS. Fully funded by donors, we were fortunate to benefit from the generosity of Canadians during the Ice Bucket Challenge of 2014, and are now focused on implementing our 2018 to 2023 strategic plan in support of the following long-term impacts: people affected by ALS receive the best possible standard of care; more treatments are available to improve quality of life and extend lifespan; and people are empowered to make informed decisions about ALS.

Our world is challenging. The people we serve are dealing with a devastating illness. But in the midst of it, their resiliency and spirit is remarkable and moving. You will be touched by the community and will find a way to naturally and effectively engage.

Position open until filled.