Five Tips for Strategic Donor Retention
January 12, 2022
The world is almost two years into the pandemic and so much has changed during this time, including the non-profit and charitable sector. In fact,
Fundraising Day 2019: Weave yourself into The Fabric of Fundraising!
March 20, 2019
AFP Greater Toronto Chapter’s Fundraising Day was founded in 1994, and 25 years later it continues to be the best one-day educational conference for
Get Inspired: 4 Of The Best Charity Marketing Campaigns You Can Learn From
January 31, 2019
By Kayleigh Alexandra Charities have a harder job than most when it comes to their marketing. While most brands offer their customers something in
How to Write Effective Fundraising E-mails
October 22, 2018
By Freddie Tubbs How you ask for donations often makes a big difference. You are asking people to donate their money and you have to
Understanding Trust in the Charitable Sector: An Exploration
October 9, 2018
Originally published on Imagine Canada October 1, 2018. This summer, I had the privilege of working as the Behavioural Insights Assistant with the Strategic Communications
Marketing Your Negative Space
July 26, 2018
By Mo Waja Telling your story is harder for some nonprofit organizations than others, particularly when you, the nonprofit, are working with a vulnerable population.
The 3 “L”s of successful donor relationships.
November 1, 2016
Are you stuck in your fundraising? Overwhelmed? Dissatisfied? Need a reset? Or maybe your organization is just starting to get serious about building a strong