2021 Hot Tips: Starting the New Year strong with Digital-First Fundraising
2020 was a challenging year. The global pandemic disrupted and continues to disrupt traditional (offline) fundraising channels, we saw a significant acceleration in the shift to transacting — including donating — digitally, and we saw that, despite the economic impact of the pandemic, the generous spirit of your donors remains strong.
But now it’s 2021.And we know that we need to continue to adapt and fundraise differently — we know the same-old fundraising isn’t enough. Donor expectations have changed; charities need to change with them… or get left behind.
In 2021 charities must be digital-first. And the critical time is now.
Join Rachel Hunnybun, Donor Experience Specialist and Senior Strategist at Blakely, and Mo Waja, speaker, marketer, and Fundraising Strategist at Blakely, in a practical discussion on how your donors are changing, how you can change with them. We’ll be exploring how you can seemlessly integrate your online and offline channels effectively, how to create a powerful digital donor experience, what to do to set yourself up for success and give you some practical ideas for some winning digital communications.
January 13, 2021 – 1:00 – 2:00pm ET
AFP Members: FREE!
Non-Members: $35 +HST
