Fear of fundraising remains pervasive outside of our profession – which can make our jobs a lot more challenging. But as fundraisers, we know that the relationship between a strong culture of philanthropy and successful fundraising is a given. So how can we close the gap? Using cases that span organizational size and sector, we'll explore the nature of cultural change and what you can do today to move philanthropy closer to the centre of your organization.

Key Objectives:

  • Use key indicators to assess your own philanthropic culture on a continuum
  • Identify specific strategies that you can implement to strengthen philanthropy in your organization
  • Understand the power of cultural change in advancing fundraising and embrace your role as a change agent

Juniper Locilento, MPNL, CFRE

Chief Development and Communications Officer

Community Food Centres Canada

Juniper Locilento, MPNL, CFRE is Chief Development and Communications Officer for Community Food Centres Canada, where she is leading a $50M national campaign to build health, belonging, and social justice in low-income communities through the power of food. She has worked with more than two dozen charities in health & human services, education, and arts & culture as both a practitioner and consultant. 

Juniper is committed to advancing the profession of fundraising: she recently completed her Board service for the AFP Foundation for Philanthropy Canada and AFP Greater Toronto Chapter and currently serves as Vice-Chair, Government Relations for AFP Canada. She was the lead author for Asking Matters, the case for AFP’s role in public affairs, and a co-author of AFP’s Fundraising is Awesome, a primer on the fundraising profession. Recently, she contributed to Rogare’s Advocating for Fundraising During a Pandemic, which was based on AFP’s new Canadian narrative for fundraising. She has also appeared before the Senate Special Committee on the Charitable Sector to speak about the role of professional fundraising.

Juniper serves as a lecturer and course developer in the Fundraising Management Program at Ryerson University, is a frequent conference presenter and a book reviewer for The Charity Report. She holds a Masters of Philanthropy and Nonprofit Leadership from Carleton University.