April 26th - 29th, 2021 / 5:30 pm - 7:30 pm

Fundamentals of Fundraising – Spring 2021

Speaker(s): Elisa Williams Schroen, CFRE/Jennifer Williams, CFRE

Beginning: April 26, 2021 (8 classes)

Cost: AFP Members – $450 + HST, Non-Members – $550 + HST (includes course manual)

This all-new virtual course offers a complete overview of the development function, featuring the most current information and techniques. The course will provide an overview of skills, techniques, and program components for individuals with 0 to 4 years of fundraising experience.

The AFP Fundamentals of Fundraising Course is composed of seven modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges nonprofit organizations face every day. This program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable.

Classes: Monday & Thursday, 5:30 – 7:30pm for 4 weeks (ending May 20)

Course Outline:

Module 1: Overview of Fundraising

Module 2: Developing an Integrated Fundraising Program

Module 3: Marketing for Ongoing Success

Module 4: Building & Sustaining Relationships

Module 5: Securing the Gift

Module 6: Volunteers – Partners in Fundraising

Module 7: Management & Accountability


Please login to register & to access member pricing. 

Questions? Member from another Chapter? Please contact Matthew Ford at

Participation is eligible for 16 CFRE Credits.