November 24th, 2022 / 10:00 am - 11:00 am

The Whole Picture: Data-Driven Solutions to Lottery Success

Speaker(s): Sara Campbell Mates (she/her/hers)/Anthony Keating

Date: Thursday, November 24, 2022
Time: 10:00-11:00 am EST
Cost: Free
Location: Zoom. The link to join will be included in your registration confirmation email.
This event is worth one (1) CFRE point.

The last two years have seen an exponential growth in the number of charities undertaking lottery programs – with varying degrees of success. Health Sciences North launched their 50/50 lottery in 2020 and it is now one of the most higher grossing regional 50/50 lotteries in Ontario.  Learn how HSN and their partner – Blakely – use data and insights to drive strategy, communications plans and creative for ongoing growth and success.