Job Vacancy: Donor Growth & Acquisition Specialist

Location: Anywhere in Canada

Reports to: Head of Marketing & Donor Growth

Details: Full-time, Permanent, Unionized (Four day work week, Monday to Thursday, 28 hours/week)

Salary: $54,467 CAD per year (this amount will be prorated for partial years of service)

Closing date for applicants: Sep 2, 2024

About the role:

Do you want to use your fundraising skills to support Greenpeace’s mission for a green and peaceful future? Greenpeace Canada is looking for an experienced, ambitious, and creative fundraising professional to join our team.

Supporters are at the heart of Greenpeace and how we fund our important work. As Donor Growth & Acquisition Specialist, you will take a leading role in bringing aboard new one-time and monthly donors to Greenpeace Canada.

As a member of our fundraising team, you’ll work with colleagues, freelancers, and agency partners to meet ambitious donor acquisition and revenue targets. You’ll identify and develop strong cases of support and fundraising appeals that demonstrate how people can contribute to a better future with Greenpeace and inspire them to give generously. Working collaboratively within campaign teams, you will help develop impactful campaigns with strong fundraising potential.

As the primary relationship holder for Greenpeace Canada’s telemarketing and face-to-face agency partners, you will know how to build trusting, stable partnerships, and motivate teams to deliver their best work. You will also be able to pay close attention to detail when working to build out email marketing campaigns, reviewing reports, and preparing budgets.

The ideal candidate will have experience in individual giving and donor acquisition and/or email marketing and supporter communications.

You’ll be joining a supportive, collaborative, and high-performing team and contributing to ambitious campaigns for climate action and nature protection. We can’t wait for you to join us!

MAJOR RESPONSIBILITIES:  

• Identify fundraising opportunities within Greenpeace campaigns and work collaboratively with colleagues and campaign teams to develop campaigns with strong fundraising potential.
• Working with the Donor Growth & Marketing Team, plan digital fundraising appeal campaign themes, research and develop copywriting briefs, coordinate copywriting, sign off, and translation.
• Build, test, and send email marketing campaigns to Greenpeace supporters and donors.
• Act as the primary contact and relationship holder for telemarketing and face to-face partners.
• With the Director of Fundraising and Head of Marketing and Donor Growth, develop budgets, targets and plans for acquiring, retaining, upgrading and reactivating monthly donors and one-time donors through multiple direct marketing channels, including face-to-face canvassing, telemarketing, and digital.
• Coordinate payment processes for the monthly giving program. Regularly review results and work together with agency partners on strategies to course correct and improve as necessary.
• Establish and manage the calendar and territory selection for all activities associated with monthly giving and work with agency partners to ensure that campaigns are launched on time and deadlines are met.
• Working with the data team, establish selection criteria for telemarketing programs (related to monthly giving) and ensure timely delivery of data to agency partners. Work with the data team to establish and maintain data processes and ensure they are followed by agency partners.
• Create and regularly update all scripts, cases for support, briefing materials, and Q&As for telemarketing and face-to-face agency partners. Coordinate the set-up of acknowledgement letters for all monthly giving fundraising campaigns.
• Monitor campaign performance, including retention and long-term value of monthly supporters. Ensure canvassers and callers are on message by listening to call recordings, conducting mystery shopping, and through regular check-ins with the Supporter Care Team. Work with agency partners to quickly address any misinformation or complaints.
• Manage the telemarketing portion of the lead conversion program, working with the Donor Growth & Marketing Team to develop an overall strategy and to ensure telemarketing partners are supplied with a steady source of qualified leads.
• Contribute to, participate in, and lead integrated campaign and project teams as needed.
• Other tasks as assigned.

Required skills and experience:

• 3-5 years  of relevant work or voluntary experience in fundraising, sales, digital marketing, or a similar/related field.
• Comfort and familiarity with CRM and email marketing software such as HubSpot.
• Ability to work in a fast-paced and dynamic online environment, manage multiple projects and competing priorities, while keeping others on track to meet deadlines.
• Ability to use data and insight to inform future decisions, ability to work with Excel and Google spreadsheets to make calculations.
• You should be an excellent communicator, a great team player, and have a commitment to fostering a culture of excellence and innovation by actively sharing knowledge and striving for continuous improvement.
• General knowledge of environmental and social justice issues and knowledge of the overall goals and intent of Greenpeace are required.

• Verbal and written English proficiency is required; French language proficiency is a strong asset.

• Knowledge of First Nations, Inuit and Métis languages are highly desirable.

• Knowledge of other languages that reflect the diversity of Canada’s many communities are also highly desirable

Candidates should understand and support the Greenpeace campaign tactics, including the use of peaceful civil disobedience.

Benefits

Our generous benefits package includes 16 vacation days/4 weeks equivalent (prorated according to months of service per year); dental and extended medical insurance from day one; and a 4 day (28 hour) work week.

This position can be filled from anywhere in Canada with fast and reliable internet access. Greenpeace has offices in Montreal, Toronto and Vancouver.

About Greenpeace Canada:

Greenpeace Canada is an independently funded, non-profit organization that works towards a greener, more peaceful world, and to confront the systems that threaten people and the planet. We challenge government and industry to halt harmful practices by negotiating solutions, conducting scientific research, introducing clean alternatives, carrying out peaceful acts of civil disobedience and engaging the public. To maintain independence Greenpeace does not accept donations from corporations or governments. Greenpeace relies on individual donors and creative partnerships to fund our environmental justice campaigns.

As an organization, Greenpeace Canada recognizes and supports Indigenous sovereignty and the Land Back movement. We support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and are committed to collaboration and consultation with Indigenous Peoples to ensure our campaigns and positions respect Indigenous rights and liberation.

Greenpeace Canada is committed to a workplace that is enriched by the people, needs and desires of Canada’s diverse communities. We seek candidates with a variety of perspectives and lived experiences to effect change and will prioritize applicants from racialized and other equity-seeking groups.

Greenpeace Canada fully recognizes lived experiences, unpaid credentials, as well as education and work experiences from outside of Canada. If you are interested in this role, but feel you do not have all of the requirements listed for this position, we highly encourage you to apply!

Greenpeace Canada has adopted a COVID-19 vaccination policy to safeguard the health of our employees, supporters, and the community at large. Prior to commencing any employment with Greenpeace Canada you must be fully vaccinated for COVID-19 and provide proof of a Health Canada approved COVID-19 vaccination. Current and future employees in need of an exemption from this policy for medical reasons, sincerely held religious beliefs, or other grounds to the extent they are protected by applicable human rights legislation may request exemption. Accommodations will be granted where they do not cause Greenpeace Canada undue hardship or pose a direct threat to the health and safety of others.

Application Process

Please use the link below to apply for this position. Tell us about yourself and why you are a perfect fit for this role by attaching your CV and cover letter.

Your cover letter should include:

• Why you want to work for Greenpeace and are inspired to contribute to our mission
• Why you would be a good fit for the role, including a short summary of your background and relevant skills
• 2-3 examples of how you’ve offered value or made a positive impact in a previous fundraising or similar role

Your CV should include:

• Your contact information (name, phone, email, address)
• Your education history and qualifications
• Your relevant work and volunteer experience
• Your relevant skills and training certificates
• Your languages and proficiency level

We look forward to hearing from you!

If you require assistance or accommodations for illness or disability when applying to this opportunity, please email crecruit@greenpeace.org for support. 

We thank all applicants, but only those invited for interviews will be contacted