Position: Specialist, Direct Marketing  

Location: Hybrid – WWF-Canada Head office in Toronto 

Department: Marketing & Communications – Community Giving 

Reporting to: Senior Manager, Direct Marketing 

Position Type: Permanent, Full-Time 

Starting Salary: $60,000 – $65,000 (commensurate upon related experience and skills) 

 

Position Description  

The Specialist, Direct Marketing provides operational support and guidance to WWF-Canada’s direct marketing programs with an emphasis on one-time gifts, monthly giving and donor stewardship. This role works closely with various internal departments and external vendors to ensure on-time, accurate, and effective giving campaigns that support, build, and maintain the WWF-Canada donor base and achieve revenue targets. The Direct Marketing team is responsible for tens of thousands of annual and monthly mass-market donors.  

The individual will implement the direct marketing strategy in relation to the acquisition and stewardship of monthly donors, ensuring a positive and engaging experience for supporters. The Specialist will develop and implement strategies to attract new donors, as well as maintain and enhance relationships with existing donors. 

 

Key Responsibilities  

• Lead the execution of comprehensive fundraising campaigns related to one-time and monthly giving, including upgrades, acquisition, reactivation, and retention. 

• Develop and implement strategies to cultivate and retain monthly donors, ensuring a personalized and engaging donor experience. 

• Collaborate with internal and external partners to develop and implement strategic digital marketing initiatives to drive leads and acquisition. 

• Provide operational day-to-day support for WWF’s existing initiatives such as direct mail, telemarketing, face-to-face and other traditional activities. 

• Monitor and analyze donor behaviour and trends to identify opportunities for improvement and growth. 

• Troubleshoot and strategize the best approaches to resolving internal and external operational, vendor, and/or campaign issues as they arise. 

• Manage new and existing agency relationships, placing WWF-Canada’s priorities at the forefront of all decision making. 

• Contribute to routine campaign-level and program-level optimizations that enhance revenue, cut costs, and improve donor retention. 

• Contribute to the planning and execution of data strategies in collaboration with other members of the team.  

• Work with the Donor Relations team to support customer service and donations processing as it pertains to the portfolio.  

• Coordinate estimates, invoices, assist with campaign-specific and monthly/quarterly financial reports, and make recommendations for optimizations based on results. 

• Process direct marketing contracts and invoices. 

• Assist the Community Giving team, as required, with other related duties (including events), contributing to the mandate and successful operation of the department and organization. 

 

What We Are Looking For  

• 3+ years of experience executing comprehensive annual direct response programs, including one-time and monthly giving programs. 

• Related post-secondary education in fundraising management, marketing, event management or similar, OR an additional 2+ years of related work experience in a not-for-profit organization.    

• A proven track record in the implementation of direct marketing campaigns using both traditional, digital and emerging channels. 

• Ability to set priorities, and work under pressure to meet deadlines. 

• Numeracy skills related to budgeting and data interpretation.  

• Excellent written, visual and verbal communications skills.  

• Strong interpersonal skills. 

• Experience working with external partners/agencies. 

• Familiarity with CRA, PIPEDA and CASL guidelines. 

• High degree of proficiency working in MS Office, especially Excel.  

• Working knowledge and understanding of a CRM. 

• Ability to work as a team member, while meeting individual goals and expectations. 

• Fluency in French is an asset. 

• Identify & align with WWF’s core values: Courage, Integrity, Respect, and Collaboration.