November 26th, 2026 / 12:00 pm - 1:00 pm
The 4.8M Ramadan Playbook
Ramadan is the biggest giving season of the year for many Canadian charities, and most teams plan it too late. This session unpacks a Ramadan campaign that raised $4.8M and shows you how to build your own. You will see how to plan the season backwards from your goal, structure your last ten nights, sequence email, social and paid media, and use storytelling to move donors from first gift to monthly giving. Whether your charity is Muslim-led or you simply want to serve Muslim donors well, you will leave with a practical, season-long playbook you can adapt to your own organization.