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Originally published on Imagine Canada October 1, 2018.
This summer, I had the privilege of working as the Behavioural Insights Assistant with the Strategic Communications and Research & Evaluation teams at Imagine Canada. We are currently exploring the meaning, influences on, and importance of trust in charities.
I started the summer with curiosity and the desire to further unravel this mysterious concept. As many academics do, I started my search for answers by collecting hundreds of academic articles on the topic. It soon became clear that there isn’t a single unified definition of trust that captures the concept. In fact, a vast majority of articles commented on this lack of cohesion or an agreed upon definition within the literature.
As a thought leader in the charitable sector, Imagine Canada is working on a Trust Project in an effort to better understand the concept and to make it accessible to charity leaders, so they can in turn, work on increasing their trustworthiness with the public and other stakeholders. I invite you to think about how trust impacts your organization and your mission. Here are some key insights from the literature so far. Read more »