Corporate Volunteer Engagement: Part One: The Basics
Erin McLean
Erin McLean, CVA holds a Master's degree in Political Science with a focus in Conflict Resolution, from the University of Waterloo, as well as a certificate in Fundraising and Volunteer Management from George Brown College. Earlier this year Erin earned her CVA (Certified Volunteer Administrator) designation from the Council for Certification in Volunteer Administration, joining 1,100 peers worldwide.
Since starting her career as a volunteer engagement professional, she has experience in both provincial and national organizations, with a successful track record in targeted community recruitment, inter-organizational collaboration, resource development and program implementation. Located in Ontario, Canada, Erin’s current role is as Director of Alumni and Volunteer Engagement at Trails Youth Initiatives.
McLean is the recipient of the 2016 PAVRO (Professional Association of Volunteer Leaders - Ontario) Young Leader Award, and the inaugural winner of the 2020 DRAVA Leader of Volunteers Award, as well as first place honours as 2020’s Emerging Leader Award Recipient from VMPC (Volunteer Management Professionals of Canada). Most recently, Erin was awarded the 2024 Linda Buchanan Award for outstanding contribution to the field of Volunteer Engagement, presented by PAVRO. Driven by the potential of volunteer impact, McLean is passionate about influencing that potential in her work and as an active member of the volunteer engagement community. Eager to connect and collaborate with peers, Erin currently volunteers as the Chair of Regional Engagement for VMPC, and also sits on the Engage Editorial team as Co-Editor of the Ethics section. In 2022, Erin also spent time with Conestoga College as an Instructor for the Volunteer Management Certificate Program and has been published in Engage (formerly e-Volunteerism). Erin is also an experienced workshop presenter and conference panellist.
When not working or volunteering, Erin loves to spend time with her husband, daughter, and puppy! She enjoys cooking, and travel and is a huge Toronto Maple Leafs fan!

In this two-part presentation, we will explore lessons learned from successfully developing a Holistic Partnership Approach to corporate volunteering and the organizational and financial benefits that can result. We will break down the successes and challenges related to this process, as well as discuss how sector trends can impact success. Through discussion, resource review, and take-away tools, these sessions will provide a framework for exploring the development and consideration of holistic partnership relationships as an approach to corporate volunteer engagement. Together we will explore the evaluation and recruitment processes, how to build a partnership menu, and how to integrate organizational standards into corporate volunteer engagement while incorporating long-term relationship stewardship. Unique to this two-part series is the opportunity for attendees to benefit and hear from both sides of the relationship. Part two includes a panel with corporate partner guests, sharing their perspectives on what makes a successful relationship.
Learning Objectives
- Evaluation – How to identify your organization’s needs and the value of what your organization has to offer potential corporate partners
- Recruitment – Identifying new partners and how to work collaboratively within your organization to build relationships based on shared values and benefits
- Opportunities
- Building a partnership “menu”
- Volunteer Engagement Best Practices – integrating organizational standards with the corporate volunteer experience
- Relationship management and evaluation – how to strengthen and steward the partnership
Eligible for 1 CFRE Point