Ever have difficulty renewing partnerships? Or find it challenging to get your sponsors onboard with your ideas? Wish you could read your sponsor’s mind? With over 20 years of leadership in the sponsorship industry, working with both brands and properties, T1’s Mark Harrison has heard what both sides are afraid to tell their partners. Over 10 years, the annual Canadian Sponsorship Landscape Study has been reporting on the state of the industry, driven by results from sponsors, properties, and agencies. Always a hot topic, the CSLS uncovers the disparity between what servicing sponsors want out of partnerships and what they’re actually getting. Help close the gap and strengthen your relationships with your partners. Leveraging results of the CSLS and decades working with non-profits and their sponsors, Mark will share the top concerns brands express and how to address them.

Learning Outcomes:

  1. What keeps sponsors up at night
  2. Sponsorship servicing disparities
  3. Top tips for best-in-class sponsorship servicing
  4. How to sell to sponsors based on what their consumers actually want in partnerships

Mark Harrison, MBA

President & CEO


For more than 20 years, Mark has worked with some of the world’s top brands, sports properties, and causes. As President and CEO, Mark has led the T1 team in developing outstanding marketing and sponsorship strategies and award-winning activations — work that engages people in memorable new ways, and all built on sound brand and business strategies. A big believer in giving back, Mark lends his expertise and passion for the business through guest articles for industry publications, a well-followed blog and as a keynote speaker at special industry events.