A Second Serving Series – Measuring What Matters
Join us for a case study sharing how Water First took their digital fundraising to a new level by identifying digital blind spots, moving away from “vanity” metrics, and focusing on building deep connection with donors.
Jessica Rawn, CFRE of Water First and their agency partner Brock Warner, CFRE of Broccoli will walk you through the digital transformation journey that culminated in an incredibly successful year-end campaign in December 2024.
You can expect examples and insights into:
• What parts of a digital fundraising strategy are often overlooked, or undervalued.
• Where to focus short-term investments to produce long-term results.
• Why shifting the culture and mindset of your team is essential to growth.
• How to keep momentum for the sake of your mission.
Whether you’re leading a small charity or directing fundraising for a national organization aiming to sharpen your competitive edge, you’ll walk away with practical ideas you can implement immediately.
Learning Outcomes:
1. Better understand how to identify gaps in your digital fundraising program. You don’t know what you don’t know, and this session will help you uncover where your opportunities for improvement might be hiding in plain sight.
2. Learn which metrics truly drive fundraising success and how to capture the right data to meaningfully connect with your current and prospective donors.
3. How to turn your strategy into action, and build a culture of data-driven decision making to advance your mission and create stronger relationships with supporters.