How to Make the Most of Your Time at Congress
By Jennifer Meriano
I have always felt lucky to have a career that has been more of a winding road than a straight climb up the ladder. I began my work life on the for-profit side, doing everything from marketing campaign creation to customer experience mapping to creative direction. I then made a move to nonprofit life, applying my strategic and creative skills to donor engagement. Being a part of so many different industries and projects, one thing has always been a constant – attending conferences. I know whether you are attending your first conference or your first conference on a particular subject matter, conferences can be intimidating, especially if you are attending alone. So, if you are going to be a first time AFP Congress attendee this year, here are few things to help you make the most of your experience.
- Get Excited – There is learning afoot!
Congress is about you and your professional development. Preparation for the conference is essential to making the most of this opportunity. Come to the conference with a clear plan for at least one thing you want to learn more about. Focus on leaving the conference with one insight in this area and make a promise to yourself to apply it in your first week back to work. I also recommend attending sessions that are a little out of your wheelhouse – do not feel confined to sessions that cover what you already know.
- Talk to People – They will not bite!
Some of the most valuable leanings you will gain at Congress will come from networking. As a proud introvert, I understand this can be tough, but it is so important. Many people find the idea of starting a conversation with a stranger awkward, but just remember meeting people is on their agenda too. One of the best things about a conference is that it brings like-minded people together in one room to share ideas, so don’t let this chance go to waste. Stuck? An easy conversation starter is to ask what sessions they have attended so far. And don’t forget to end every conversation by asking for the person’s business card no matter who they are. If you really want to crush conference networking, follow-up the next day with a brief email letting them know you enjoyed meeting them and connect on LinkedIn.
- Exhibitor Booths – More than just SWAG!
Full disclosure, I have been an exhibitor at many conferences and I feel strongly that most attendees do not make the most of this opportunity. It is vital to remember that exhibitor booths are not just about immediate need. Let’s face it, if you had an immediate need you would already know who they are. Visiting exhibitor booths is about gaining a greater understanding of your industry’s landscape and learning what tools are available to you. Talk to the people at these booths and take the time to understand what they can provide. This can be invaluable when creating new innovative strategies in the future.
Attending a conference is a rare occasion to talk to people in your industry, learn from the mistakes and successes of others and better yourself. Embrace it; you are going to have a great time!
Jennifer Meriano is a Brand & Donor Strategist and member of the 2019 Congress marketing committee. She looks forward to welcoming you at Congress and connecting!