Senior Development Officer, Individual and Digital Giving
| POSITION TITLE | Senior Development Officer, Individual & Digital Giving | JOB CLASS | MG007 |
| DEPT/PROGRAM | Fund Development | EMPLOYEE GROUP | Non-Union |
| EMPLOYMENT TYPE | Full Time | POSTING TYPE | Open |
| WORK SCHEDULE | Monday- Friday | HYBRID ELIGIBLE | Yes |
| NUMBER | 1 | POSTING DATE | February 3, 2025 |
Waypoint Centre for Mental Health Care is a 315-bed academic and teaching hospital, a community health hub, and offers outpatient programs across the Central Ontario region that provide specialized mental health, addiction and geriatric care.
If you’re a creative and team-oriented fundraiser who is passionate about engaging donors and building a movement to advance mental health and addiction care, treatment, and research, then we want to hear from you.
This hybrid role as SDO, Individual & Digital Giving, reports to the Director of Philanthropy and is responsible for creating, coordinating and managing digital and traditional fundraising campaigns.
We’re looking for a highly motivated and detail-oriented candidate that will bring enthusiasm, curiosity and vision to this work that is integral to growing supporters for Waypoint.
This new role will develop and implement effective content strategies and multi-channel activities to support lead generation, new donor acquisition, renewal and upgrading, monthly giving, and special campaigns. Strong writing, project management and organizational skills are essential.
The SDO, Individual & Digital Giving role collaborates with Strategic Communications and Public Affairs and the Fund Development team to ensure that the best messaging and communications efforts are deployed to support fundraising success.
As a hybrid work environment there is flexibility around in-office and remote work. Office location is 500 Church St in Penetanguishene, ON.
KEY ACCOUNTABILITIES:
- Plan and implement integrated strategies to grow Waypoint’s base of support among individual donors at the <$5,000 level across digital, email, direct mail, and other channels.
- Develop, execute and optimize giving campaigns, including print digital, email, direct mail, and social media efforts and manage paid digital marketing to support fundraising.
- Lead fundraising and list-building campaigns from strategy through to execution, including writing copy and campaign briefs, timelines, data segmentation, A/B testing, optimizations and KPI results monitoring.
- Create and maintain online donation forms and fundraising pages and stay informed of technology advances.
- Establish and maintain annual campaign plans and activity calendars that are integrated with other Fund Development activities like events and stewardship.
- Establish and monitor annual goals, plans, metrics and budgets to grow effectiveness and efficiency of programs.
- Lead the growth of monthly giving, including implementing acquisition, engagement and retention strategies.
- Identify and implement other individual giving opportunities and programs that engage diverse and next generation donors to secure revenue.
- Oversee data integrity to ensure that donor and prospect data is up-to-date and accurate and that all interactions and engagements are tracked to support segmentation
- Manage and optimize tribute/memorial programs and develop employee/retiree giving programs
- Monitor and research the giving landscape for new fundraising or engagement opportunities to grow this portfolio.
- Collaborate with Fund Development colleagues on a range of digital and in-person events that mobilize donors and the communities Waypoint serves.
REQUIREMENTS/QUALIFICATIONS
- Bachelor’s degree in fundraising, sales, and marketing or non-profit/volunteer management is required.
- CFRE designation, current or past membership in the Association of Fundraising Professionals (AFP), Association of Healthcare Philanthropy (AHP) or related organization is preferred.
- Minimum 3-5 years of demonstrated fundraising leadership experience
- Advanced knowledge in Health care, hospital and mental health fundraising needs and methods including fundraising current trends; online and offline solicitation; platforms and applications that can increase revenue.
- Canada Revenue Agency guidelines; fundraising plan elements and materials needed for development and implementation of an integrated fundraising program; lead generation.
- Current and evolving trends and innovative practices in individual giving
- Facilitation and training methods for coaching others and engaging individuals
- Computer software including proficiency in Microsoft suite of products, donor database software.
- Results oriented work ethic to work independently and undertake tasks needed to accomplish work objectives and deliver quality, consistent and timely results.
- Leadership skills in order to engage and support staff and volunteers in fundraising activities.
- Interpersonal skills to work collaboratively with others to achieve common goals through effective teamwork, understanding of the role and aligning activities with Waypoint’s Mission, Vision and Strategic Plan.
- Organization skills to prioritize work, meet deadline requirements, be adaptable in a fast-paced environment and successfully manage multi-functional or diverse initiatives.
- Willingness to model and promote core ethical practice, Waypoint Values (care, respect, accountability and innovation) and Code of Conduct with both internal and external stakeholders, adheres to the highest ethical standards; reflects optimistic and positive attitude.
- Bilingualism in French/English an asset.
- Must be willing to travel.
HOW DO I APPLY?
Waypoint employees apply through the Employee Self-Service portal at https://employees.waypointcentre.ca and external applicants apply to http://www.waypointcentre.ca/i_want_to/join_your_team by close of business (4:00 pm) on April 3, 2025 quoting Job ID WC24-401. Attach your cover letter and resume detailing why you are interested in this opportunity and how you meet the qualifications and key accountabilities specified.