Specialist, Annual Giving 

Status: Full-Time – Existing position 

Location:  Canada – Hybrid depends on location 

 We are committed to a human-centered recruitment process and do not use AI tools at any stage of candidate evaluation or selection process. 

 Cystic Fibrosis Canada is looking for our next Specialist, Annual Giving to help Canadians with cystic fibrosis (CF) live W/O Limits.  

 Imagine life, health, and hope without limits. You can help us lengthen life-spans and improve lives. Ensure CF care and support is available. Increase access to critical medicines. Help everyone in Canada’s CF community live fully, beyond the limits of cystic fibrosis. 

Are you ready to help Canadians live without limits? Apply today and change lives tomorrow.  

WHO ARE WE?   

Cystic Fibrosis Canada has dramatically changed the cystic fibrosis story, advancing research and care that has more than doubled life expectancy. Since being founded by parents in 1960, Cystic Fibrosis Canada has grown into a leading organization with a central role engaging people living with cystic fibrosis, parents and caregivers, volunteers, researchers and healthcare professionals, government and donors, all working together to change lives through treatments, research, information and support. Despite remarkable progress, the fight is not yet done; there are still Canadians left behind. The organization’s goal is to keep pushing until all people with cystic fibrosis can experience a full, healthy life, without limits. 

 THE ROLE AND IMPACT: 

Reporting to the Senior Manager, Annual Giving and working in partnership with the Marketing & Communications team, the Specialist, Annual Giving will be responsible for crafting high quality and compelling direct response campaigns, enhancing the direct response program by providing critical insights and reshaping how we communicate to donors. They understand the central role annual giving plays in building the financial strength of Cystic Fibrosis Canada. 

 RESPONSIBILITIES AND OPPORTUNITIES FOR GROWTH:  

 Campaign strategy and analysis 

• Working closely with Senior Manager, Annual Giving, ensure alignment of direct response campaigns with the annual giving strategy, including developing audience selection, key messages and themes, campaign goals and KPIs, and integrating with the overall Fund Development plans and strategies 
• Conduct detailed campaign analysis of direct response and digital campaigns and provide recommendations for ongoing improvements 
• Develop and maintain detailed benchmarks and regular reporting of the performance of the entire Annual Giving Portfolio 
• Based on results analysis, provide recommendations for tests and improvements to standard practices  
• Coordinate donor survey with Marcomms team, developing questions, conducting analysis, and providing recommendations for improvements based on results 

 Direct mail content development 

• Collaborate with other Annual Giving and Marketing and Communications team members to develop content plans and utilize compelling stories to prepare high quality campaign briefing materials 
• Write direct mail fundraising content which is relevant and inspiring to our donor community 
• Work closely with the Coordinator, Annual Giving to ensure that mailing packages are prepared in accordance with established plans, budgets, and best practices  
• Maintain currency on corporate brand, voice, and tone and ensure that these are fully incorporated in all materials prepared 
• Develop strong content tailored to Québec audiences 

 Support content development for other channels 

• Support content development for other campaigns (telemarketing, digital giving, etc) as required 
• Support the development of other fundraising or marketing materials as required, particularly for online giving 

 Creative design 

• Collaborate with other Annual Giving, Marketing and Communications team members and external partners to support the development of high quality creative materials for direct response campaigns 
• Develop and produce essential fundraising materials, including envelopes, basic inserts, and reply forms  
• Collaborate with cross-functional teams to create and integrate advanced direct response components, such as customized reply forms and visually impactful inserts, to elevate donor engagement and campaign effectiveness. 

 WHAT YOU BRING: 

 Required qualifications: 

•  Post-secondary education in marketing, communications, business, non-profit management, or related fields; or an equivalent mixture of education and experience 
• 5+ years of experience in nonprofit fundraising and/or sales and marketing or other relevant experience, including 2+ years in annual giving or direct response marketing 
• Demonstrated experience writing high quality marketing or fundraising materials 
• Strong knowledge of fundraising design principles and basic graphic design skills 
• Demonstrates knowledge of fundraising best practices and CRA regulations 
• High proficiency in data analysis and performance tracking 
• Demonstrated initiative, resourcefulness, creativity, and flexibility 
• Ability to manage multiple projects and deadlines in a collaborative environment 
• Ability to build cooperative relationships with peers, share knowledge, learn from others, and contribute to put organizational goals ahead of individual achievements 
• Demonstrates CF Canada values of Connected, Bold, Inclusive, and Impactful 
• Experience with fundraising databases, with experience with Raiser’s Edge, Crowdchange, and/or Engaging Networks a strong asset 
• Strong Microsoft Office skills 

 Preferred: 

•  Strong understanding of French-Canadian culture 
• Bilingualism in English and French (written and oral) 
• Experience creating high quality fundraising creative using Adobe Creative Suite or Canva 

WHAT WE OFFER: 

•  Collaborative, dynamic, and passionate work environment, with colleagues who are driven and motivated for this community.  
• RRSP and Benefits programs 
• A company culture rooted in empathy, accountability, collaboration, and innovation. 
• Flexible working schedule 
• Hybrid work model offered 

 

 Please click here: Specialist, Annual Giving to submit your resume and cover letter directly through LinkedIn. 

  

Cystic Fibrosis Canada thanks all applicants in advance. Only those candidates selected for an interview will be contacted.   

 

 Deadline to submit your application: Open until filled 

 

Cystic Fibrosis Canada is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to culture, ethnicity, race, color, religion, beliefs, gender, gender identify or expression, sexual orientation, nation of origin, genetics, disability, age, or veteran status.  

We will be happy to work with applicants requesting accommodation at all stages of the hiring process.   

 For additional information on our values (Connected, Inclusive, Impactful and Bold), Cystic Fibrosis Canada and the courageous fight being waged against this disease, please visit www.cysticfibrosis.ca