Ann Rosenfield shares her thoughts on how the sector has changed over the past 25 years…
You’ve come a long way, baby. Maybe.
“Let’s face it. Women are not major donors.” said the head of fundraising in my first job in 1994. Some things have sure improved since then while other areas are the same, or worse. In honour of this year’s Fundraising Day throwback theme, here’s what’s what in our profession then and now.
Same as it ever was, same as it ever was
What’s with us fundraisers and planned giving? In 1994, fundraisers were always trying to carve out some time for planned giving with limited success. The same issue still seems true today. As a sector, we still seem to think this is something to focus on tomorrow, tomorrow, tomorrow. This short-sighted approach is part of a continuing problem with an over-emphasis on immediate revenue over long-term growth and stability.
Meanwhile direct mail has proved the doomsayers wrong! Back in 1994, you would have heard all kinds of workshops on how direct mail was going to disappear. While mail has changed with the times, paper letters in paper envelopes are still an important part of a fundraising strategy.
In 1994 all jobs were permanent, full-time positions with benefits and pensions. The rise of contract employment has meant that young professionals (and even senior leaders) find themselves in unstable employment today. This is bad for us as professionals and bad for the field. In a sector that is supposed to provide solutions to social problems, it is inexcusable that an increasing segment of our employees can’t enjoy stable, secure employment with benefits. Read more »
Watch our Chapter President, Caroline Riseboro’s TEDxDon Mills talk on the importance of men being allies in the fight for gender equality.
The march for gender equality is being held back because there are not enough men invested in its success. Women, we must insist men are at the table. Men it’s time for you to lean in. And this is perhaps the most important – make the case for why gender equality is a win-win, not zero-sum game. Gender equality is good for everyone.
Caroline is the President and CEO of Plan International Canada and Canada’s Most Powerful Woman Top 100 Award Winner 2017 & 2018. She has been an active community member and a member of several non-profit boards. As the youngest person to ever lead a major Canadian charity, Caroline is a passionate advocate for gender equality and is recognized for her commitment to tackling some of the world’s most pressing issues.
Click here to learn more about how AFP is working towards #genderequality and how you can get involved in the Women’s Impact Initiative (#WIILead).
The AFP Greater Toronto Chapter is now accepting nominations for the 2019 New Fundraising Professional Award. Established in 2001, this award recognizes fundraisers who are making an outstanding contribution to the profession early on in their careers.
We are inviting submissions to nominate chapter members with 2 to 5 years of full-time fundraising experience. Candidates must have demonstrated early fundraising success, articulated their short- and long-term career objectives, and demonstrated a commitment to volunteering and service to the profession.
Please take a moment to consider nominating an AFP Member whose work has provided a powerful inspiration to others, and who has made a commitment to building a career in the non-profit sector. Self-nominations are welcome. The individual will be honoured at the AFP Greater Toronto Chapter’s Fundraising Day Luncheon on Thursday May 30, 2019.
The deadline for receiving the completed nomination formis Monday April 22nd.
If you have any questions, please contact Cynthia Quigley, Director AFP Canadian Services & Greater Toronto Chapter at 416-941-9212 or email@example.com
Thank you for your commitment to advancing ethical fundraising and for your continued support of AFP.
Krishan Mehta, PhD Chair, New Fundraising Professional Award Selection Committee Association of Fundraising Professionals Greater Toronto Chapter
It’s hard to believe that today (April 1) is the first anniversary of Robert Pierre Tomas’ death. He was a dedicated activist and fundraiser and such a vibrant, loving and generous presence.
It seems a fitting tribute to launch a scholarship for post-secondary study/training in his honour. The award will be given to a gay or lesbian student who is a new Canadian (just as Robert was when he arrived here in 1986).
The scholarship will be offered by the Canadian Safe School Network – you can learn more and donate here.
Content is your main tool for informing the audience about the cause. Whether it comes in the form of articles, infographics, or videos, it has to be distributed in one way or another.
Without proper content distribution, even the most brilliant content wouldn’t make a difference. But with well-planned distribution, you’ll greatly improve your marketing strategy.
Let’s see: what are the best strategies for distributing content in 2019?
The Website Takes the Lead
Social media and email work well as content distribution channels. But you need a base for that content, and that base is the official website or blog of the nonprofit organization. Without it, your message would get lost in a plethora of email messages and social media updates.
This brings us to an important point: the website content has to be extraordinary. There is a great service that offers homework help Edubirdie. If you need high-quality content, you can hire a writer there. They will follow your instructions to deliver powerful articles that can raise awareness.
When an influencer speaks about your organization or cause, they instantly spread awareness. They have the power to connect with a massive audience. People trust their word.
But since influencers are targeted by big brands, it becomes difficult for nonprofits to develop collaboration with them. You can try, but you shouldn’t expect too much. It’s their job to promote products and services, and big influencers usually charge big money for doing so.
Micro-influencers are a better target for small organizations. These social media users have smaller following when compared to big influencers. Still, they have huge potential to elevate engagement. In fact, they are 6.7 times more effective in engaging people when compared to influencers with massive following.
Your nonprofit’s content is a key element to your marketing. It drives traffic and spreads awareness, helping to increase donations and spread your cause to the world.
But visual content takes all that to the next level. It’s more effective than just written content, and it’s surprisingly easy to implement too. Read on for your handy guide to the what, why, and how of visual content marketing for nonprofits.
You likely already know about content marketing. Put simply, it is the practice by brands, charities, and organizations of marketing through the creation and propagation of digital content such as blogs, videos, images, and so on.
Content marketing isn’t strictly advertorial in nature, but instead seeks to engage your audience through interesting, educational, or useful material. Visual content marketing capitalizes on the growing popularity of video, photography, infographics, interactive assets, and so on to better reach audiences.
Why use visual content marketing?
In a mobile-first age, visual content is convenient and digestible. Its aesthetic nature makes it more engaging than reams of copy, and gives marketers the freedom to deliver their message in a variety of creative ways. And the stats back it up: people can recall 65% of visual content up to three days after first viewing it, compared with just 10% for written content. This makes visual content more impactful with audiences, conveying your message with clarity.
In the same vein, visual content is more shareable than copy too. Articles with one image for every 75-100 words are shared almost twice as much as articles with fewer or no images. Consequently, your message can reach a much wider audience if it’s delivered in a visual style. While visual content shouldn’t replace your written posts, it should complement them. A diverse content strategy is more effective, seeing higher engagement and boosting awareness of your nonprofit as a result. Read more »